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Finding Better Clients Through Positioning

by Robyn Roste Last year was a good freelance year for me, but by the fourth quarter I was feeling spread thin. In theory I knew what I needed—fewer, higher paying clients—but I was tired of guessing and muddling my way through. I wanted someone to draw me a road map. In December, I hired […]

Posted on February 5, 2019 at 8:43 pm by editor · 4 Comments · Tagged with: ,

Why Freelancers in Marketing and Communications Should Have an Email List

by Robyn Roste If you spend any time studying online marketing you’ve come across advice to start an email list. And if you’re a typical freelancer who gets most of your work from referrals you may think you don’t need one. I get it. On the surface it doesn’t make sense. Why would you collect […]

Posted on May 9, 2018 at 6:00 am by editor · LEAVE A COMMENT · Tagged with: , , , , ,

Build your freelance business with these five easy social media tweaks

by Robyn Roste In October 2010 I joined Twitter. I had heard it was a good place to get freelance work so I put up a profile, followed a few people and tweeted when the mood struck. In general this was while I watched sports or when something interesting happened. While I was having a […]

Posted on March 19, 2018 at 9:01 pm by editor · LEAVE A COMMENT · Tagged with: , ,

Why Should Freelancers Have a Blog?

by Robyn Roste Should freelancers have a blog? Is there any value in blogging these days? These are the questions. We’ve all heard we should blog, but there isn’t a lot of talk about why we should or what we should blog about. Since revamping my blog a year ago I’ve had a lot of discussions […]

Posted on February 21, 2018 at 9:00 am by editor · 2 Comments · Tagged with: , ,

Off the Wire: News for the Canadian media freelancer Jan 16-22

Once a week, we gather stories about the media business, journalism, writing, and freelancing—with a Canadian focus—and share them in Off the Wire.

Posted on January 22, 2018 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: ,