3 Social Media Posting Formulas for Service-Based Freelancers

by Robyn Roste Having an online presence helps potential clients learn more about who you are, what you do and why they should hire you. And while most freelancers understand this, it’s still easy to overlook social media as an important piece of any online content marketing strategy. Regardless of its positive or negative impact, […]

Posted on October 22, 2019 at 8:00 pm by editor · LEAVE A COMMENT · Tagged with: , ,

Freelance Skill Share Extraordinaire – Pitfalls and Pitching for Freelancers

by Lesley Evans Ogden Assemble any group of freelancers at a networking event, or Google “freelance challenges,” and a common set of discussion topics tends to emerge. How can we write the best pitches? How do we negotiate contracts? And for some: How do I get started? Navigating freelance challenges to survive and thrive in […]

Posted on June 27, 2019 at 6:00 am by editor · LEAVE A COMMENT · Tagged with: , , ,

Five Things Freelancers Should Know About Conferences… and why you should attend a few

By George Butters  Ever heard of a fishing hole? That’s a place where fish congregate, and where savvy fishers go with line and hook. Conferences are where ideas are said to congregate, along with the people who espouse them. So for freelancers, conferences are a double whammy: attend the right conference and you’ll get the […]

Posted on June 20, 2019 at 11:12 pm by editor · One Comment · Tagged with: , , , ,

How to know when it’s time for a refresh

by Sue Horner  Google made me do it.  My website refresh has been in the back of my mind for months. I had a few changes I wanted to make, but nothing seemed urgent and the project fell off my radar. I finally set things in motion after a few reminders about Google’s view of […]

Posted on May 23, 2019 at 8:02 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

Finding Better Clients Through Positioning

by Robyn Roste Last year was a good freelance year for me, but by the fourth quarter I was feeling spread thin. In theory I knew what I needed—fewer, higher paying clients—but I was tired of guessing and muddling my way through. I wanted someone to draw me a road map. In December, I hired […]

Posted on February 5, 2019 at 8:43 pm by editor · 4 Comments · Tagged with: ,

The Fine Art of Picking a Niche

By Nkiru Asika This isn’t an article about whether you should choose a niche. I believe that specialization is key to stand out from the writer-saturated landscape. Jack of all trades and all that. If your writing business is still new like mine, (I launched as a B2B lead generation writer in July), then you […]

Posted on December 13, 2018 at 2:04 pm by editor · LEAVE A COMMENT · Tagged with: ,

Ann Douglas on the seven stages of book publishing

Thinking about writing a book? If so, Ann Douglas has some advice for you. Douglas, whose many published books include the “Mother of All” parenting series, gave a presentation at the recent Level Up writers’ conference in Toronto. Her talk focused on the process of publishing non-fiction books through traditional publishing avenues. She offered reams of helpful […]

Posted on November 27, 2018 at 6:00 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

Always be closing: How to keep marketing even when busy with projects

By Nkiru Asika Halloween may be over, but there is nothing more frightening to a freelance writer than the deathly spectre of no work on the horizon; when your clients literally go ghost. It’s tempting, when you have client work, to forget all about marketing and simply bury yourself in the writing. But that is […]

Posted on November 3, 2018 at 1:13 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

Freelancing Financial Success: “Dance your power dance and then say your number”

Follow your interests… and ask for more money. Those are the keys to financial success in freelancing, according to Toronto-based freelance journalist David Hayes and investment and lifestyle writer and editor Rita Silvan. The two were part of a panel discussion called “Freelancing Financial Success” at the recent Level Up conference in Toronto. The session, […]

Posted on September 27, 2018 at 10:22 pm by editor · LEAVE A COMMENT · Tagged with: , ,

Why Freelancers in Marketing and Communications Should Have an Email List

by Robyn Roste If you spend any time studying online marketing you’ve come across advice to start an email list. And if you’re a typical freelancer who gets most of your work from referrals you may think you don’t need one. I get it. On the surface it doesn’t make sense. Why would you collect […]

Posted on May 9, 2018 at 6:00 am by editor · LEAVE A COMMENT · Tagged with: , , , , ,