How to know when it’s time for a refresh

by Sue Horner  Google made me do it.  My website refresh has been in the back of my mind for months. I had a few changes I wanted to make, but nothing seemed urgent and the project fell off my radar. I finally set things in motion after a few reminders about Google’s view of […]

Posted on May 23, 2019 at 8:02 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

Finding Better Clients Through Positioning

by Robyn Roste Last year was a good freelance year for me, but by the fourth quarter I was feeling spread thin. In theory I knew what I needed—fewer, higher paying clients—but I was tired of guessing and muddling my way through. I wanted someone to draw me a road map. In December, I hired […]

Posted on February 5, 2019 at 8:43 pm by editor · 4 Comments · Tagged with: ,

The Fine Art of Picking a Niche

By Nkiru Asika This isn’t an article about whether you should choose a niche. I believe that specialization is key to stand out from the writer-saturated landscape. Jack of all trades and all that. If your writing business is still new like mine, (I launched as a B2B lead generation writer in July), then you […]

Posted on December 13, 2018 at 2:04 pm by editor · LEAVE A COMMENT · Tagged with: ,

Ann Douglas on the seven stages of book publishing

Thinking about writing a book? If so, Ann Douglas has some advice for you. Douglas, whose many published books include the “Mother of All” parenting series, gave a presentation at the recent Level Up writers’ conference in Toronto. Her talk focused on the process of publishing non-fiction books through traditional publishing avenues. She offered reams of helpful […]

Posted on November 27, 2018 at 6:00 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

Always be closing: How to keep marketing even when busy with projects

By Nkiru Asika Halloween may be over, but there is nothing more frightening to a freelance writer than the deathly spectre of no work on the horizon; when your clients literally go ghost. It’s tempting, when you have client work, to forget all about marketing and simply bury yourself in the writing. But that is […]

Posted on November 3, 2018 at 1:13 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

Freelancing Financial Success: “Dance your power dance and then say your number”

Follow your interests… and ask for more money. Those are the keys to financial success in freelancing, according to Toronto-based freelance journalist David Hayes and investment and lifestyle writer and editor Rita Silvan. The two were part of a panel discussion called “Freelancing Financial Success” at the recent Level Up conference in Toronto. The session, […]

Posted on September 27, 2018 at 10:22 pm by editor · LEAVE A COMMENT · Tagged with: , ,

Why Freelancers in Marketing and Communications Should Have an Email List

by Robyn Roste If you spend any time studying online marketing you’ve come across advice to start an email list. And if you’re a typical freelancer who gets most of your work from referrals you may think you don’t need one. I get it. On the surface it doesn’t make sense. Why would you collect […]

Posted on May 9, 2018 at 6:00 am by editor · LEAVE A COMMENT · Tagged with: , , , , ,

Build your freelance business with these five easy social media tweaks

by Robyn Roste In October 2010 I joined Twitter. I had heard it was a good place to get freelance work so I put up a profile, followed a few people and tweeted when the mood struck. In general this was while I watched sports or when something interesting happened. While I was having a […]

Posted on March 19, 2018 at 9:01 pm by editor · LEAVE A COMMENT · Tagged with: , ,

Why Should Freelancers Have a Blog?

by Robyn Roste Should freelancers have a blog? Is there any value in blogging these days? These are the questions. We’ve all heard we should blog, but there isn’t a lot of talk about why we should or what we should blog about. Since revamping my blog a year ago I’ve had a lot of discussions […]

Posted on February 21, 2018 at 9:00 am by editor · 2 Comments · Tagged with: , ,

Reaping what you sow: Five writers talk about their websites

by Steven Threndyle For most of us, writing is a business. And if you’re a businessperson, you need some kind of online presence where, at the very minimum, you can post your published clips to prove to a prospective editor or client that you are, in fact, a professional. In today’s post, we talk to […]

Posted on November 23, 2017 at 9:00 am by editor · LEAVE A COMMENT · Tagged with: , , , ,