2011 and the digital platform

Happy 2011! You will hear nonstop about the “digital platform.” Masthead published all kinds of end-of-year interviews with publishers and they’re all bullish on big-D digital, of course.

Reader’s Digest‘s Tony Cioffi says: “2011 will be focused on Digital, developing products and expanding our current brands and launching new ones to support our multi-brand and multi-platform growth strategy allowing us to connect with our audiences in their platform of choice.”

Oh, and Macleans launched an iPad app just in time for Christmas. The iPad editions sell for $2.99 at iTunes and include some extras such as video and a real-time letters page.

Posted on January 4, 2011 at 3:19 pm by editor · · Tagged with: , , ,

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