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Finding Better Clients Through Positioning
by Robyn Roste Last year was a good freelance year for me, but by the fourth quarter I was feeling spread thin. In theory I knew what I needed—fewer, higher paying clients—but I was tired of guessing and muddling my way through. I wanted someone to draw me a road map. In December, I hired […]
Why Freelancers in Marketing and Communications Should Have an Email List
by Robyn Roste If you spend any time studying online marketing you’ve come across advice to start an email list. And if you’re a typical freelancer who gets most of your work from referrals you may think you don’t need one. I get it. On the surface it doesn’t make sense. Why would you collect […]
Why Should Freelancers Have a Blog?
by Robyn Roste Should freelancers have a blog? Is there any value in blogging these days? These are the questions. We’ve all heard we should blog, but there isn’t a lot of talk about why we should or what we should blog about. Since revamping my blog a year ago I’ve had a lot of discussions […]
Build your freelance business with these five easy social media tweaks
by Robyn Roste In October 2010 I joined Twitter. I had heard it was a good place to get freelance work so I put up a profile, followed a few people and tweeted when the mood struck. In general this was while I watched sports or when something interesting happened. While I was having a […]
Taking time off when you’re a freelancer
by Robyn Roste As a freelancer, taking time off from work can be a scary thought. What if an inquiry comes in while you’re away and you miss out on a great opportunity? What if there’s a client emergency and you let them down? And what if you go on vacation and then have no […]
A note from the departing Story Board editor
It’s hard to believe it’s been nearly a decade, but I became the editor of Story Board in July of 2012. I was fully freelance at that point, fitting writing assignments in between snack time, loads of laundry, school drop-offs, and all of the other work involved in raising two small children. Now, after nearly […]
CFG Holiday Mixer happens this week!
CFG members, you’re invited to join the Board of Directors for our First Annual Holiday Mixer. We’ll look back on another strange year and look ahead to a ‘new normal’, if there will ever be such a thing. To help stimulate the conversation CFG member and communications strategist Robyn Roste will lead us through some […]
Webinar: How to Find Work
If you’re looking for more work opportunities these days, hurry and register for the CFG’s upcoming webinar How to Find Work. This online event happens on Wednesday, October 21st from 7:30pm to 8:30pm Eastern Time. One of the first member benefits the Canadian Freelance Guild established after being formed in April of this year was The […]
4 Pitch Templates for Freelance Writers
by Robyn Roste Although pitching isn’t the only way freelancers find paid work, it’s an important skill to master. As much as I’ve tried to avoid it over the years, pitching in some way, shape or form is a large component of my freelance business and something I need to continually practice and improve at. Industry […]
Ways freelancers can diversify their income
by Robyn Roste Many people are drawn to freelancing because of the lifestyle and career freedom it affords. However, the lack of stability can be stressful. During this pandemic, some freelancers have watched their work shift or outright disappear, prompting an urgent need to find new ways to earn an income. Even those who […]