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Off the Wire: February 2025
We’re revitalizing our series, Off the Wire. Here, we gather stories about the media business, journalism, writing, communications, and freelancing—with a Canadian focus. Who needs a water cooler? Freelancing stories from around the web Canadian news publishers sue OpenAI over alleged copyright infringement [AP] Freelance Trends 2025 [Freelancer Club] These Writing Trends Are Reshaping Freelance […]
4 Pitch Templates for Freelance Writers
by Robyn Roste Although pitching isn’t the only way freelancers find paid work, it’s an important skill to master. As much as I’ve tried to avoid it over the years, pitching in some way, shape or form is a large component of my freelance business and something I need to continually practice and improve at. Industry […]
How freelancers can respond to crisis in a proactive way
by Robyn Roste Freelancing at the best of times is a careful balance of optimism, drive and risk. So when a crisis, like a global pandemic and looming economic recession, hits, this balance is upended, thrusting freelancers into limbo where everything is uncertain, leaving us desperate for stability. At the outset of any traumatic event, […]
Taking time off when you’re a freelancer
by Robyn Roste As a freelancer, taking time off from work can be a scary thought. What if an inquiry comes in while you’re away and you miss out on a great opportunity? What if there’s a client emergency and you let them down? And what if you go on vacation and then have no […]
Ways freelancers can diversify their income
Many people are drawn to freelancing because of the lifestyle and career freedom it affords. However, the lack of stability can be stressful. During the pandemic and following economic uncertainty, some freelancers have watched their work shift or outright disappear, prompting an urgent need to find new ways to earn an income. Even those who […]
Webinar: The Freelancer Starter Kit
This is the Canadian Freelance Guild’s biggest event ever with six panelists and a moderator with a broad range of freelance skills, expertise, and experience: writers, authors, teachers, journalists, marketers, a magazine editor, a publisher, and an audio-video producer. They’re gathering for a weekend workshop to show you what’s in the Freelancer Starter Kit: the […]
Questions to help you reflect and plan for 2025
There are all sorts of positive reasons to spend time reflecting on your business, asking questions and planning. Things like reducing anxiety, improving clarity and encouraging creativity. But making the time to work on your business instead of in your business? Sometimes more difficult than it seems. A while back I purchased a self-paced digital […]
3 ways freelancers can build trust with clients
Are you wondering how freelancers can build trust with clients? The goal here is to develop trusting, long-term relationships. How you do this is by establishing trust and being someone your client can count on.
Balancing freelance work with creative projects
by Robyn Roste One damp, dreary winter’s night I sat in bed staring at my phone. I felt the same as usual—bored and listless. On paper everything was great, my days were filled with work, friends and activities. The problem? I fell into bed each night drained rather than energized. I did a quick review […]
3 Social Media Posting Formulas for Service-Based Freelancers
by Robyn Roste Having an online presence helps potential clients learn more about who you are, what you do and why they should hire you. And while most freelancers understand this, it’s still easy to overlook social media as an important piece of any online content marketing strategy. Regardless of its positive or negative impact, […]
