The Freelancer’s Guide to Content Marketing

By Steven Threndyle Chances are, you didn’t become a freelancer because you wanted to learn how to write something called “native advertising.” Maybe you’re a graduate from a journalism school, or you’ve honed your freelance career by pitching, researching, and writing stories for magazines such as The Walrus, Canadian Business, or Toronto Life. But A-list […]

Posted on December 15, 2016 at 12:59 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

This ain’t your parents’ advertorial

By Karen Wirsig So Global TV is now airing “news” reports sponsored by advertisers. The piece about what a pain it is to do your taxes might be brought to you by Q&Z Tax services. The one about all the crime in the east end could be courtesy of the local police association. Advertisers are […]