Personal branding: a new “must” for journalists?

If there are any social media marketing types on your radar, especially the sort who call themselves “gurus,” you’ve likely already heard of personal branding. For those unfamiliar with the concept, it’s “the process whereby people and their careers are marked as brands.” Simply put, it’s a way of molding and manipulating the way people […]

Posted on June 27, 2011 at 10:46 am by editor · 2 Comments · Tagged with: , , ,