3 Social Media Posting Formulas for Service-Based Freelancers

by Robyn Roste

Having an online presence helps potential clients learn more about who you are, what you do and why they should hire you.

And while most freelancers understand this, it’s still easy to overlook social media as an important piece of any online content marketing strategy.

Regardless of its positive or negative impact, social media is one of the main ways we connect with each other. And it can be a significant business tool for freelancers.

For example, in the last week I received an inquiry through LinkedIn messaging, responded to a call for pitches on Twitter and negotiated an assignment using Facebook messenger.

Despite people’s claims of quitting social media, BroadbandSearch projects 40 per cent of the world’s population will be on social media by 2021.

From a marketing perspective, having a social media presence makes sense. This is where people gather in the digital landscape. For many prospects, social media is the first touchpoint they’ll have with a business and it’s where they’re comfortable interacting.

Being present and active on relevant social networks is a fabulous opportunity to help people as well as share your unique knowledge and expertise. Through authentic interactions, you build trust with your followers. People hire people they trust.

Choosing platforms

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Posted on October 22, 2019 at 8:00 pm by editor · LEAVE A COMMENT · Tagged with: , ,

Vocal Fry Studios hosts podcast events in Toronto

Podcasting is here to stay. All you need as evidence of that is the success of independent podcasting companies such as Toronto’s Vocal Fry Studios.

Vocal Fry has a busy couple of weeks ahead with several community and educational events on their calendar, and CMG Freelance is proud to be playing a part in some of them.

Cavern of Secrets

This week the studio is re-launching the podcast Cavern of Secrets. Every day from October 21 to 26, they’re dropping a new episode of this popular podcast.

On October 27, Vocal Fry will be hosting a live show of Cavern of Secrets. Guests at the live taping include Thirst Aid Kit’s Nichole Perkins and Bim Adewunmi, BAFTA-winning screenwriter Kyrell Grant, author Marlowe Granados, writer and author Anne T. Donahue, and New York Times best-selling author Mary H.K. Choi.

You can buy tickets to that event right here.

Podcast Night School

Vocal Fry is also working with several partners, including CMG Freelance, to teach the art of podcasting this month at Podcast Night School, Canada’s first podcast accelerator and pitch competition.

Starting on October 27, a full class of 20 students will hear from speakers such as Dan Misener and Jenna Misener-Zuschlag of the podcast Grown-ups Read Things They Wrote As Kids, Fatima Zaidi of Quill Marketplace, Jeff Ulster of TPX, and others. It wraps up with a pitch competition at the Hot Docs Podcast Festival on November 6 where students will pitch their podcasts to an expert panel of judges.

“At Vocal Fry Studios, we’re committed to being a part of the podcast creator community and Podcast Night School is part of that effort,” said Vocal Fry Studios’ Vicky Mochama via email last week.

Whether you’re registered for Podcast Night School or not, you’re invited to attend their masterclass on Friday November 1. It will be a night to network and talk podcasting with Pineapple Street Media’s co-founder Jenna Weiss-Berman, Takara Small of The Globe and Mail’s I’ll Go First, and Piya Chattopadhyay of CBC’s Out In The Open.

You can find tickets to that event right here.

 

Posted on October 21, 2019 at 1:00 pm by editor · LEAVE A COMMENT · Tagged with: , , , ,

Off the Wire: News for the Canadian media freelancer Oct 16-21

Once a week, we gather stories about the media business, journalism, writing, communications, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

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From around the web:

Recently on Story Board:

  • PWAC and CMG Freelance together again!: CMG Freelance President Don Genova and PWAC President Doreen Pendgracs cordially invite all members of both associations in the Greater Toronto Area to join them at a ‘cross-pollination’ mixer on Wednesday, October 30th…

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.

Posted on October 21, 2019 at 6:00 am by editor · LEAVE A COMMENT · Tagged with: ,

TORONTO: PWAC and CMG Freelance Together Again!

CMG Freelance President Don Genova and PWAC President Doreen Pendgracs cordially invite all members of both associations in the Greater Toronto Area to join them at a ‘cross-pollination’ mixer on Wednesday, October 30th.

Where: Pogue Mahone Pub and Kitchen, 777 Bay St., Toronto (use the College Street entrance for the pub, just a short walk west of Yonge Street)

When: 6-9 pm, Wednesday. October 30th

Why: Meet the leaders of your respective organizations and mingle with friends and new friends. Compare notes on today’s issues facing freelancers and offer your own rants and raves…and pick up some cool swag.

Who…is paying? CMG Freelance will pick up your first beverage and supply some tasty snacks as well.

How: Please email Don to let him know you’re coming at freelance@cmg.ca.

Posted on October 15, 2019 at 8:03 pm by editor · LEAVE A COMMENT · Tagged with: , , ,

Off the Wire: News for the Canadian media freelancer Oct 9-15

Once a week, we gather stories about the media business, journalism, writing, communications, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

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From around the web:

Recently on Story Board:

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.

Posted on October 13, 2019 at 7:30 pm by editor · LEAVE A COMMENT · Tagged with: ,

The Born Freelancer on Clients Who Are Slow to Pay

This series of posts by the Born Freelancer shares personal experiences and thoughts on issues relevant to freelancers. Have something to add to the conversation? We’d love to hear from you in the comments.

 

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A couple regular clients of mine recently have been slow to pay.

This is a familiar scenario most freelancers will repeatedly face throughout their careers.

It requires a well thought-out decision on how to proceed and deal with the situation.

This is not always an easy thing to figure out. Especially if it is a returning client (or potentially returning client) for whom you do regular work.

Back in the day when I was starting out, an old freelancing mentor told me about the “STOP AND GO” system with which to consider what to do about returning clients who are slow to pay. I’ve never seen it in print before and so have no idea as to its origins.

The point is to think of your situation and client and most appropriate response all categorized symbolically by the lights of a traffic light – red (stop), yellow (proceed with caution) and green (go ahead). Its name is also a memorable acronym that all freelancers should come to know, love and take to heart. STOP AND GO stands for Still Talking? Onwards, Probably. Anticipating No Dough? Get Out!

Good, solid, pithy advice already, right? But there’s more…
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Posted on October 9, 2019 at 9:33 pm by editor · LEAVE A COMMENT · Tagged with: , , ,

Off the Wire: News for the Canadian media freelancer Oct 1-7

Once a week, we gather stories about the media business, journalism, writing, communications, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

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From around the web:

Recently on Story Board:

  • Vancouver freelancer fall social night October 23: Summer’s over and the days are getting shorter and chillier, so come and warm up your week with a drink and some freelance camaraderie. Freelancers in the Vancouver area are invited to a social evening onWednesday, October 23 at Red Racer Taphouse…

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.

Posted on October 7, 2019 at 6:00 am by editor · LEAVE A COMMENT · Tagged with: ,

Vancouver freelancer fall social night October 23

Summer’s over and the days are getting shorter and chillier, so come and warm up your week with a drink and some freelance camaraderie. Freelancers in the Vancouver area are invited to a social evening on Wednesday, October 23 at Red Racer Taphouse (871 Beatty St.) from 6 p.m. to 8 p.m. 

CMG Freelance president Don Genova will be in town so if you have questions about pitching, freelance contracts or other aspects of freelance life, he’ll be happy to answer them. It’s also a chance to catch up with your freelance friends and meet some new ones.

Drop Don a line at freelance@cmg.ca and let us know if you can join us for drinks, snacks and conversation. Hope to see you there!

Posted on October 3, 2019 at 7:45 pm by editor · One Comment · Tagged with: , ,

Off the Wire: News for the Canadian media freelancer Sept 24-30

Once a week, we gather stories about the media business, journalism, writing, communications, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

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From around the web:

Recently on Story Board:

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.

Posted on September 29, 2019 at 9:00 pm by editor · LEAVE A COMMENT · Tagged with: ,

The 5-Minute Freelancer Q&A #42 — Nicholas Hune-Brown

In this regular feature, Story Board asks Canadian freelancers to share a few details about their work habits and their strategies for navigating the ups and downs of freelance life.


Nicholas Hune-Brown is a Toronto-based magazine writer whose long-form journalism has been published in such outlets as Toronto Life, The Walrus, The Guardian, and The Globe and Mail. 

His Toronto Life feature “No Fixed Address,” an exploration of Toronto’s homelessness problem and its causes, is the winner of the 2019 Dave Greber Freelance Writers Award.

Nicholas took the time to speak with Story Board recently about long-form magazine writing, building your reputation as a writer, and developing your freelance superpower.

How did your Greber Award-winning piece come about? 

My editor came to me with that story. For those sort of broad subject stories, Toronto Life is usually doing the assigning.

It had just been a rough winter in Toronto and they thought “how about we start thinking about this now so that we’re not just reacting to the predictable thing that happens every January when people are outside in the cold. Let’s think about this all summer and have something smart to say about it when it gets cold again.”

So they brought me the story. And I think it was as broad as “homelessness.” It became my job to figure out what that story actually looked like and try to find an angle.

It’s a massive piece. What were the biggest challenges in writing it? 
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Posted on September 26, 2019 at 9:52 pm by editor · LEAVE A COMMENT · Tagged with: , , ,