2011 and the digital platform
Happy 2011! You will hear nonstop about the “digital platform.” Masthead published all kinds of end-of-year interviews with publishers and they’re all bullish on big-D digital, of course. Reader’s Digest‘s Tony Cioffi says: “2011 will be focused on Digital, developing products and expanding our current brands and launching new ones to support our multi-brand and multi-platform […]
“The future lies in apps, not on shelves”
Virgin’s Richard Branson launched his i-Pad magazine today, taking a flyer on the future of digital-only mags. “Project” focuses on “design, entertainment, technology, entrepreneurs.” Sounds like a publication after Branson’s own heart. Apparently, Virgin is trying to best News Corp, which is poised to launch its own i-Pad magazine, “The Daily,” supported by Apple. We […]
