Personal branding: a new “must” for journalists?
If there are any social media marketing types on your radar, especially the sort who call themselves “gurus,” you’ve likely already heard of personal branding. For those unfamiliar with the concept, it’s “the process whereby people and their careers are marked as brands.” Simply put, it’s a way of molding and manipulating the way people […]
Posted on June 27, 2011 at 10:46 am by editor · 2 Comments · Tagged with: digital, Marketing yourself, personal brand, social media
Picking a price point for your e-book
Being able to slap whatever price tag you want on your own work is one of the most freeing things about self-publishing, but it can also be the most challenging. Not all writers are marketing experts, and, as far as we know, a guide on How to Compete in the E-books Marketplace — with its […]
Posted on June 22, 2011 at 11:16 am by editor · LEAVE A COMMENT · Tagged with: Advice, e-books, Getting paid, Kindle Singles, marketing, Marketing yourself, self-publishing
